The Real Simba, born in Jamaica, was transplanted to Mount Vernon at the age of seven. There he fell in love with Hip-Hop culture and music. He began writing poetry, which then evolved to songs. He describes himself as "a fun-loving kid from the 'Ville with a dream, goal, passion, and drive. In this spirit, he strives to shift his contribution to Hip-Hop culture away from negativity and violence and, instead, make music that is fun, up-tempo and inspirational. Now, all grown up, The Real Simba has recently released such an energetic new single Bounce, now playing on Atlwebradio.com and available on all platforms.